Lookwalker advertisements involve using a person to carry a lightweight, illuminated billboard on their back, often while walking through high-traffic areas. This form of advertising combines mobility and visibility, catching the attention of pedestrians and drivers alike. The backlit panels can display static or digital ads, and the human element adds a dynamic, engaging aspect that can increase brand interaction. Lookwalkers are often used for promotions, product launches, and events to maximize reach and impact in a cost-effective way. man walker advertising human banner advertising lookwalker advertising
